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How and Why to Put the Horse Before Your Cart. An eCommerce brand’s email list is often the workhorse of recurring sales. Only attempting to acquire an email address once a visitor completes a purchase is “putting the cart before the horse,” as they say.

Best WordPress Squeeze page creator plugins to help drive and convert users on a specific action. create optin squeeze pages and sales funnels In minutes!. 5 landing pages builder by Wishpond. SumoMe is a powerful and a free list building plugin It comes with a full-blown marketing.

Power Words in Headlines. Whether you’re crafting the perfect headline for your sales page or writing a viral-worthy article, power words can take a headline from mediocre to irresistible.

It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. But before jumping in head first, it’s worth taking a minute to think about your goals and what you really want to achieve with email as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.

A landing page (often called a squeeze or splash page) is a page that your users first land on (duh) which has a call to action on it. Usually it calls the visitor to click a button to go to another page of your website, or subscribe to a mailing list or for a discount or freebie.

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Try Sumo for free, and get proven sales and marketing strategies to grow your email list, reduce cart abandonment, increase average order value, and more. Try Sumo for free today. Get proven sales and marketing strategies set up on your ecommerce store in three minutes or less.

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In August 2015, we launched a Kickstarter campaign to fund our new product, SELF Journal.This started as a passion project between myself and my accountability partner, Allen, and after a successful Kickstarter campaign emerged as a business. tr

6 Things I Do to My Landing Pages When My Conversion Rates Suck. By Oli Gardner on November 13th, 2014 in Landing Page Optimization. Try the unbounce landing page builder. See how easy it is to create a landing page that will convert higher when paired with your PPC ads.